“Diabetes in faces” is a social project primarily aiming at informing on preventing measures, the first symptoms and diagnosis, as well as psychological support for those who faced the diagnosis in reality.
The social project is devoted to people with diabetes mellitus. People of different age and profession took part in it: students, doctors, teachers, artists. The photo project has 22 pictures made with the help of innovative technology of printing photos o aluminum with acryl coating. All photo portraits are made in white and black colors – it helps show the mood of the characters as deeply as possible, look into people’s souls.
“The disease is getting younger and its growth rate is increasing. Healthcare organization across the world sound the alarm. We wanted to do something special, to draw the attention of all levels of society to the problem and to show it from a different angle – that is how we came to an idea of the photo project with real people and their life stories.”
Photo artist: Valery Plotnikov is a master of pictures with deep meaning and mood.
Purposes of the project:
The photo project was presented at the launch ceremony of the GEOPHARM plant manufacturing insulins (Obolensk, Moscow Region) in 2013.
The photo project attracted much attention and evoked great emotional response from society and mass media. During 3 years the photo project was a symbol of the World’s Day of Fight against Diabetes and a new tool to draw attention to the disease problem.
“Diabetes in faces” made a photo tour across Russia and took part both in specialized medical events and in general educational cultural events, exhibitions and conferences. A full collection of photo pictures was presented to wide audience at the Central House of Artist in Moscow.
2nd place in PROBA award,13th in nomination: “The best social PR project”.