GEROPHARM, GC continues to acquaint the public with the unique photo
project “Faces of diabetes”: from 30 April to 12 May 2014 the exhibition
is held at the Central House of Artists, Moscow. The author of the
project is a famous photographer Valery Plotnikov (Peterburzhskiy)
On 6 May 2014 the official opening and presentation of the exhibition
took place. The event was attended by the endocrinology doctors,
representatives of patient organizations, heroes of the photo project
and partners of GEROPHARM.
Diabetes mellitus is the acute humanitarian problem of modern society
which affects millions of people in Russia: patients with diabetes
mellitus and their families. Rapidly getting younger the prevalence of
diabetes is growing at alarming rate.
Taking into account the great importance of the diabetes mellitus in
all its aspects: economic, production and social, in 2013 GEROPHARM
initiated a unique photo project “Faces of diabetes” which helps to look
at this subject from a new angle.
The photo project involved people of different ages and professions:
those for whom diabetes mellitus has firmly rooted in their way of life
but life did not lose brightness, joy and ordinary human happiness.
Looking at portraits of these people we understand who they want to be
in their lives and how Valery Plotnikov saw them.
At the presentation General Director of GEROPHARM Petr Rodionov shared
his impressions and thoughts on the photo project : “All the strategies
are created and implemented ultimately for people because people are
the main value. The exhibition “Faces of diabetes” is intended to show
that life does not end with diabetes, that a person can continue to live
active and full life and to maintain its high quality. The focus of
this project is aimed at real people with their real stories that is why
the exposition was so touching, emotional and sincere.
"Valery Plotnikov expressed in return his gratitude to GEROPHARM for
the opportunity to touch the social project and to work with ordinary
but so different and amazing people: "I am sure that this new artistic
way of looking at diabetes will be interesting and useful for a general
audience and many people may consider their way of life. This project
was of interest to me also as it made possible to meet with different
people and they were all extremely positive. And I wanted to show it in
my works, reflect the mood of people and their thirst for normal,
high-grade life because diabetes is not a sentence, people need to learn
to live with it! And how wondrous it is that now due to the opening of
the Russian plant these people do not have to be afraid of the absence
of the necessary medicines.”
The importance of the efforts of business, patient organizations and
people themselves in order to overcome the most difficult problems of
modern society that is diabetes mellitus was noted by Elvira Gustova,
the president of Moscow Diabetes Association. She stressed that “Faces
of diabetes” is an example of a very necessary, demanded project which
helps to draw attention to the problem and also contributes to the
socialization of people diagnosed with diabetes. The presentation was
finished with warm words said by Natalia Ignatenko, Director of the
Foundation of support for the music art "THE ELENA OBRAZTSOVA
FOUNDATION", who thanked the company for the creation of modern
production where live-saving drugs are produced.
All the guests were able to leave comments and wishes to the GEROPHARM
and photo project in the guestbook. An enormous interest was caused by
the interactive photographic laboratory - the guests had the opportunity
to be photographed against the backdrop of the theme stand and with the
help of i-table immediately send pictures to their emails.
“Faces of diabetes” is a project that always attracts all audiences. The fate of real people for whom a stable and high-quality medicine is literally the guarantee of long and healthy life allows nobody to stay indifferent. The portraits of the heroes of the photo project including 8-year-old girl, students and adults of different professions - doctors, teachers, artists, are a living reminder to all participants of the conference that all strategies ultimately are intended to improve the quality of life.