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Diabetes: pictures of my active life

14 August 2014

Today it has become popular to talk about healthy living. This term, however, means different things to different people. To some, healthy living is about a balanced diet, to others it is about sports, while many just prefer a good walk in the fresh air listening to good music. But there are special people to whom a healthy lifestyle is not just a phrase but a assurance of continued well-being. These are people with insulin-dependent diabetes.

The realities of life are such that diabetes has gone beyond the purview of medicine and has become a bigger social and humanitarian problem of the modern world. Today, persons with diabetes have plenty of new opportunities to talk to each other, share their feelings and experiences and receive specialist consultations through dedicated social media communities, schools, and diabetes centres. It helps to accept to new reality and learn to live with it.

The Russian pharmaceutical company GEROPHARM contributes to solving the problem by developing medicinal products capable of improving the quality of living for such persons. But we want to do more – something that can unite the society against this disease and help those with diabetes to better socialise and achieve personal fulfilment.

In 2013, GEROPHARM initiated a unique photo project called “Faces of Diabetes” that became a special instrument for attracting attention to the disease. These are real stories of real people whose lives were forever changed by the diagnosis of “diabetes.” Represented in the gallery are people of different ages and professions, including an 8-year-old girl, a number of students, doctors, teachers, actors. The photo project does not leave anyone untouched, because it is a true story of very different lives told in the universal language of human emotions.

This started the idea: why not let the story go on by organising a large-scale photo contest titled “Diabetes: pictures of my active life” that would unite people in all corners of Russia and the CIS countries. This contest will be yet another step towards overcoming prejudices against the disease and drawing attention to the important insight that people are what really matters most.

The photo contest “Diabetes: pictures of my active life” will start in August 2014. The main theme will be the active lifestyle, sports, unusual hobbies, and all that is related to it.

For more contest details please visit https://www.facebook.com/Diabetes.in.Persons. You are welcome to join our community, send your photos, invite your friends, and vote. What awaits you is a new exciting story that we will create together.:

Contact us:

PR Manager GEROPHARM - Vera Eremeeva: +7 (812) 703-7975, ext. 218, Vera.Eremeeva@geropharm.com

Head of PR Department GEROPHARM - Ekaterina Artemyeva: +7 (812) 703-7975, Ekaterina.Artemyeva@geropharm.com

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