Today it has become popular to talk about healthy living. This term,
however, means different things to different people. To some, healthy
living is about a balanced diet, to others it is about sports, while
many just prefer a good walk in the fresh air listening to good music.
But there are special people to whom a healthy lifestyle is not just a
phrase but a assurance of continued well-being. These are people with
The realities of life are such that diabetes has gone beyond the
purview of medicine and has become a bigger social and humanitarian
problem of the modern world. Today, persons with diabetes have plenty of
new opportunities to talk to each other, share their feelings and
experiences and receive specialist consultations through dedicated
social media communities, schools, and diabetes centres. It helps to
accept to new reality and learn to live with it.
The Russian pharmaceutical company GEROPHARM contributes to solving
the problem by developing medicinal products capable of improving the
quality of living for such persons. But we want to do more – something
that can unite the society against this disease and help those with
diabetes to better socialise and achieve personal fulfilment.
In 2013, GEROPHARM initiated a unique photo project called “Faces of
Diabetes” that became a special instrument for attracting attention to
the disease. These are real stories of real people whose lives were
forever changed by the diagnosis of “diabetes.” Represented in the
gallery are people of different ages and professions, including an
8-year-old girl, a number of students, doctors, teachers, actors. The
photo project does not leave anyone untouched, because it is a true
story of very different lives told in the universal language of human
This started the idea: why not let the story go on by organising a
large-scale photo contest titled “Diabetes: pictures of my active life”
that would unite people in all corners of Russia and the CIS countries.
This contest will be yet another step towards overcoming prejudices
against the disease and drawing attention to the important insight that
people are what really matters most.
The photo contest “Diabetes: pictures of my active life” will start in
August 2014. The main theme will be the active lifestyle, sports,
unusual hobbies, and all that is related to it.
For more contest details please visit https://www.facebook.com/Diabetes.in.Persons.
You are welcome to join our community, send your photos, invite your
friends, and vote. What awaits you is a new exciting story that we will
PR Manager GEROPHARM - Vera Eremeeva: +7 (812) 703-7975, ext. 218, Vera.Eremeeva@geropharm.com
Head of PR Department GEROPHARM - Ekaterina Artemyeva: +7 (812) 703-7975, Ekaterina.Artemyeva@geropharm.com