On 5 March 2014, GEROPHARM held a formal opening of its representation
office in the Republic of Azerbaijan. The office is located in Baku.
GEROPHARM has been supplying medicines to Azerbaijan since 2007 with
the help of a partner company, which provided a full range of
distribution and promotional services for GEROPHARM products.
“Azerbaijan is one of the few promising pharmaceutical markets in the
post-Soviet domain, which is why the opening of a fully-functional
representation office in this country has become a real challenge for
the company,” Konstantin Yenikov, Director of the Sales Department at
GEROPHARM, comments. “Azerbaijan is a dynamically growing economy
oriented towards implementing the highest quality standards in the
pharmaceutical industry in respect of both the products sold and,
importantly, the related information support. The Government takes a
very responsible approach to the selection of manufacturers and
suppliers of medicines – as something on which the health of its
citizens directly depends. Very few companies, indeed, could tackle the
challenge of winning confidence in their products and taking up a
serious position in the local market, not to mention opening a
representation office, but lo and behold, we did it!”
Expansion into foreign countries is a strategically important focus area on GEROPHARM’s development agenda. The representation office in Azerbaijan has become the fifth one opened in the CIS. To date, the company’s products are represented in 75 constituent entities of the Russian Federation and in 13 CIS and non-CIS states.