From 19 to 20 March the results of All-Russian contest “Corporate
Calendar 2015” were summarised in Perm. This contest brought together a
wide range of professionals in the field of advertising, PR, marketing,
printing and design. Representatives of nominee companies presented
their projects as part of professional creative laboratory and took part
in a series of master classes organised by well-known Russian experts.
The exhibition of calendars, submitted in 2015, was a part of the
66 calendars made by 55 companies from 22 regions of Russia were
brought to the contest. There were calendars made by companies from oil,
gas, energy, aerospace and aviation industry, as well as from IT and
other industries. This year GEROPHARM Group participated in this contest
and introduced a series of unique children’s calendars, in particular
calendar “World of tongue twisters 2015”. The company became a laureate
in the category “Social Responsibility”.
“It was a tough competition, says Anastasia Dzel, Specialist of
Marketing Department of GEROPHARM. We had worthy opponents, but the
project defence and presentation was a key aspect. Our company was
presented in several categories: best idea, best design, creative
calendar and social responsibility. I am happy that the project of our
company has been appreciated in the category “Social Responsibility”,
because the protection of human health is one of key assets to
GEROPHARM. With the help of our Children’s Calendar project we try to do
something that is more important than just the development and
production of effective drug products. We create a game for children.
With its help they will learn the world, gain new knowledge and develop.
So our calendar helps to solve the main problem which is the
development of human abilities necessary to maintain a high quality of
All-Russian contest “Corporate Calendar 2015” is held in Russia since
2008 with the support of the Association of Communications Directors and
Corporate Media of Russia (AKMR) and the Russian Communications
Consultancies Association (AKOS). The organizer is Perm representative
of Russian Public Relations Association. The contest is held in order to
improve corporate culture and solve basic problems: it helps to promote
brand recognition and enhance relationship between advertising,
marketing and PR experts of various companies. Within the contest many
companies already demonstrated their unique calendar designs. Some of
them went through the whole “calendar evolution” from the technical,
creative and ideological point of view.
In 2015 the winners of the contest received a statuette made of Ural “Moonstone” (selenite).