An open defence of projects of the companies included in the short-list of the Silver Archer National Award for Public Relations took place on 27-28 February. 156 communication campaigns implemented in 2013 was assessed by the members of the Expert Council which in this year are Vice-President of IABC/Russia, Head of Media Relations Committee, Deputy Managing Editor of RIA Novosti Valery Levchenko, Director of International Projects for Mikhailov and Partners Ellen Pinchuk, Vice-President of Corporate Communications at ABBY HQ Nastasya Savina, Head of Commercial and Special Projects of Яndex Anatoly Topol, Director of the Public Relations Department of ROSGOSSTRAKH Group of Companies Andrei Biryukov and many other notable experts in the field of communications and marketing. More than 65 projects included in the short-lists in various categories were entitled to be publicly presented in the final round. The jury assessed the results of such presentations and determined the winners.
On 28 February, the XVII Ceremony of the Silver Archer National Award
for Public Relations took place in the RIA Novosti International
Multimedia Press Centre at Zubovsky Boulevard, Moscow.
The ceremony was opened by The Best Project of Healthy and Athletic
Life Promotion Award. The CROS Group’s Project of Sberbank All-Russian
Campaign PR-Support Green Marathon was recognized as the best project.
According to the results of public hearings, Moscow Exchange won the
Best Business Communication Project Award for its project T+2 Trading
Regime Introduction in the Russian Stock Market. The Project of
GEROPHARM, Group of Companies Clear Intentions and Visible Results was
also nominated for this award. According to the defence results, the
project entered the top six best works in the category.
“Recognition of experts in the field of public relations and
appreciation of our project devoted to the plant opening are very
important for GEROPHARM,” said Ekaterina Artemyeva, Head of PR
department at GEROPHARM, Group of Companies. “Primarily because this
allows to return back to challenging industry issues again in a new
format and with a new audience; These issues are the creation of a
strong, import-independent domestic pharmaceutical industry and
prevention and control of social diseases such as diabetes. And of
course it is important that our example denies the myth that only large
corporations with substantial budgets can make bright and catchy
projects. It is not true. The most important thing are the correct
inclusion of an overall business task in the coordinate communication
system and a unique idea as the project basis.”
The experts and jury members recognized AGT Communications Group as
the winner of Global World Communications Award. Football for Friendship
is the project of Gazprom which is devoted to building global
communications through social initiatives for effective interaction with
all target audiences on the relevant markets.
The CROS Group’s Project Accessibility Map won the Best Social
Communication and Charity Project Award. Primum Agency for Corporate and
Financial Communications won the Best Project for Promotion of
Scientific Achievements and Innovations Award for its Media Campaign of
Innovative Activity and Youth Success Stories Promotion. The Izhevsk
Association of City Development won the Best Territory Development and
Promotion Project Award for its ARGO Project.
Famous artist, philosopher, art critic, journalist and writer Maksim
Kantor won the Cultural Contribution Award. He is the author of seven
analects, stories and novels.
Svetlana Mironyuk won the Personality Award for creating RIA Novosti, the largest Information media holding in Russia.
The award was presented by Igor Pisarsky, the Chairman of the
Supervisory Board of the Silver Archer National Award for Public
The most intriguing award of the Silver Archer is the Master Award where the winner is chosen by the audience. According to the results of public presentations and SMS voting, Deputy Director of Chief Editor of Russia Today (RIA Novosti) Valery Levchenko was recognized as the winner. The CROS Group President Sergey Zverev and Director of the National News Service Inna Kharchenko congratulated their colleague.